303-717-6296
Ralph Loos
Communications Professional. Creative Messenger. Image Innovator. Brand Ambassador. Storyteller.
Experienced and skilled at managing marketing and communications through both internal and external channels. Strong writer and storyteller who creates and delivers messages to build positive images and brand awareness. Team player with expertise in utilizing technology, social media, digital marketing and video production to reach diverse audiences. Accomplished at getting the job done and "making myself useful." Proactive and prepared during crisis situations and careful at handling media engagements.
Adaptable, hard-working, clever, creative and flexible.
Digital: Telling Stories Through Video
I plan, write, shoot, edit and produce videos that keep customers and partners around the world informed of company activities and initiatives. Sustainability has been a primary focus in recent years. You can explore extensive projects I have led to promote U.S. Wheat's efforts on sustainability by viewing this page. The videos are shared many different ways - including on social media - to present information about our organization and our work. Click on the videos below to see examples of my recent work.
Storytelling
Writing: the Head and the Heart of Communications
I paid my way through college working full-time as a newspaper reporter. My passion for writing, photography and storytelling has continued throughout my career, first as a journalist and now as a communications professional. Today I write press releases, video scripts, executive white papers, articles for trade publications, content for internal and external newsletters and corporate messages for social media.
Click on the titles to see writing samples from current and past roles:
U.S. Wheat Sees Growth Opportunities, Challenges in Sub-Saharan Africa
Shawn Thiele: From a Gentle Nudge to Global Milling Leadership
‘Snackification’ Movement Growing Stronger Around the World
Throughout the World, Convenience Stores Are a Rapidly Growing Venue for U.S. Red Meat
Vanderbilt Law Professor Tells Students to 'Get Lost'
My Paddle is Up a Creek Without Me
Media Relations
As a former journalist, I understand the media and I am successful in engaging reporters and handling press inquiries. I also prepare my company's executives for media interviews and provide talking points for coworkers around the world, whether they are preparing to be interviewed by their local newspaper or a major international cable news network.
U.S. Wheat Engages with Farm Broadcasters During 2026 Washington Watch
China team gets hands-on look at U.S. wheat
USW promotes wheat to international markets
Social Media
As one of America's most recognizable marketing influencers likes to say, "Social media content is good, but well-planned, strategic and creative social media content is . . . G-G-G-R-R-R-E-E-E-A-A-A-T-T-T-T!!!!!!"
Gochipo Explains U.S. Pork Quality to Consumers in Japan
Contact Ralph
Ralph Loos